Conversations around the metaverse has been growing during recent times. Now, it appears that the LEGO Group will be joining the metaverse along with Epic Games. The two companies announced a long-term partnership for a metaverse project that's aimed at children and families, where both Epic Games and the LEGO Group hope to utilize their experiences to bring it to life.
Following Mark Zuckerberg's unveiling of his company's metaverse ambitions interests around building metaverse products and services have been on the rise, including the gaming industry. From Microsoft wanting to build its metaverse with Xbox games to Bandai Namco investing $140 million into an IP metaverse, the idea looks to gain momentum across the gaming world. Epic Games appears to be the latest entrant on the list as it announced its collaboration with the LEGO Group as it hopes to «build a place for kids to play in the metaverse.»
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The announcement goes on to share that the two companies will be sharing each of their extensive experiences in an effort to ensure the next iteration of the internet will be designed with kids' wellbeing as a core component. Although the statement doesn't share specific details about the project, it states three principles that both the LEGO Group and the Fortnite founder have agreed upon:
This isn't the first time Epic Games has looked to build products and services for the younger audience. Back in 2020 Epic Games acquired SuperAwesome, a company that builds tech that provides safe digital engagement for kids in gaming. Additionally, the LEGO Group has also been involved with offering digital experiences for
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