Epic Games and The LEGO Group have announced a new collaboration in which the two companies will work together to create a child-friendly space within the metaverse.
The announcement states that "the two companies will team up to build an immersive, creatively inspiring and engaging digital experience for kids of all ages to enjoy together."
The digital space will be governed by three principles agreed upon by LEGO and Epic Games:
Concrete detais about what this "digital experience" will be are not yet available, but Epic promises that it will be family-friendly and provide children with tools that will provide "play opportunities in a safe and positive space."
“Kids enjoy playing in digital and physical worlds and move seamlessly between the two," said LEGO CEO Niels B Christiansen in a statement. "We believe there is huge potential for them to develop life-long skills such as creativity, collaboration and communication through digital experiences. But we have a responsibility to make them safe, inspiring and beneficial for all. Just as we’ve protected children’s rights to safe physical play for generations, we are committed to doing the same for digital play. We look forward to working with Epic Games to shape this exciting and playful future.”
While we don't yet know what form this digital experience will take, it is clear that Epic and LEGO are focused on something that will allow children to become creators. The suggestion seems to be that the end product will allow users to both create experiences and then play within them.
By that logic, we could perhaps be looking at something similar to Roblox, the incredibly popular create and play platform. Roblox itself has been heavily criticised for the way it handles its
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