Embracer Group Could Be Working on its Own Launcher for Classic Games
Having sprung up from THQ Nordic in 2019, when the company announced its plans for gaming studio acquisitions over the coming years, Embracer Group made strides in establishing itself as a key player in the industry. Though the company now owns many contemporary IPs and franchises, its first steps were in acquiring classic franchises such as Destroy All Humans and Red Faction.
Of course, the umbrella company of THQ Nordic and Koch Media put its new properties to work over the last couple of years, with various remasters and re-releases nudging them back into relevancy. While Embracer may have used Steam to publish and market its games up until now, a recent trademark suggests that the publisher has got its sights set a bit higher still, after all.
THQ Nordic Announces Summer Gaming Showcase for August
Now that the Embracer Group owns a substantial number of companies that specialize in gaming, it seems like the publisher may have reached a critical point where it might launch its own dedicated gaming launcher. Trademarked as «Game Legends,» this new service is described as an online retail store that sells video games, gaming merchandise, and even computer hardware, according to the official listing. Everything seems to point to the idea that Embracer might be leaning more heavily on its classic IPs in the near future.
Underlining this same idea is the fact that Embracer is creating a classic games archive to «preserve gaming history» by gathering virtually everything relating to its own IPs in one place. David Boström, the new CEO of the Embracer Games Archive, said that the publisher wishes to safeguard and celebrate the heritage of classic games. It's not a big stretch to imagine that the as-of-yet unannounced Game
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