EA Stock Surges Amid False Amazon Acquisition Rumors
The past few years have seen massive video game company acquisitions, with some of the biggest being Microsoft's successful acquisition of Bethesda and its studios, and its pending acquisition of Activision Blizzard. Video game publishing giant Electronic Arts has long been rumored to be next in line, with reports that Microsoft, Sony, or even Disney have been interested in acquiring it. However, the latest rumors suggest that Amazon was interested in acquiring the company, though it's unclear at this point exactly what is going on.
Early in the morning on August 26, USA Today published a report claiming that Amazon was going to announce its intention to acquire Electronic Arts later today, causing EA's stock price to surge 6.2% and hit a pre-market peak of $146.76. However, CNBC later stepped in to say that wasn't the case, and the stock price has started coming down. Neither Amazon nor EA have commented on the situation at the time of this writing.
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Regardless, if the deal ever actually happens, Amazon acquiring EA would be one of the biggest acquisitions in history, with potentially massive ramifications across the entertainment industry. Such an acquisition would certainly give Amazon a stronger foothold in the video game industry, allowing the company to break into the console gaming market in a way that it never has been able to before. Beyond that, Amazon would suddenly have access to EA's huge library of IPs, which could mean a lot beyond the gaming space.
Amazon is one of the world's biggest streaming giants, with Amazon Prime Video available to those signed up to the company's Prime subscription service. Amazon has aggressively supported Prime Video with original content,
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