EA: FUT Lootboxes 'Are a Part of FIFA That Players Love'

ign.com:

EA has defended its use of lootboxes in FIFA 23 by calling the option to spend money on Ultimate Team packs "fair" and "a part of FIFA that players love".

Speaking to Eurogamer, EA said that its FIFA Ultimate Team mode - in which players can earn packs that may or may not contain good players through gameplay, or buy them using real money - is an integral part of the game that fans of the long-running football franchise want to play.

"We wholeheartedly believe that Ultimate Team and FUT Packs, which have been part of the game for more than a decade, are a part of FIFA that players love," EA said. "Fans love that the game reflects the real-world excitement and strategy of building and managing a squad. Giving players the choice to spend if they want to is fair."

It added: "It's worth saying that spending is entirely optional in our game, and we do not encourage spending over earning rewards through gameplay. FUT Packs work in just the same way whether they are paid for or earned, and most players don't spend in game at all. For example, nine out of 10 FUT Packs opened in FIFA 22 were earned."

Lootboxes have proved more and more controversial in recent years however, with EA often finding itself at the centre of debate. Leaked documents from October last year revealed that the publisher seeks to "funnel" players towards Ultimate Team despite denying that this was the case publicly.

Countries including the Netherlands and Belgium have both banned lootboxes, with the former doing so following an investigation that looked specifically at FIFA 18 amongst other games. Lootboxes are deemed to be gambling in these countries, given that a player can spend pennies and receive a top-rated player or hundreds and receive very little of