Disney+ Super Bowl Ad Turns Star Wars & Marvel Characters Into Goats
The Disney+ Super Bowl ad sees beloved Star Wars and Marvel characters turned into goats to promote the streaming platform's large library. The House of Mouse first began development on the streamer in 2015 when they acquired a minor stake in BAMTech, eventually building up to controlling the tech subsidiary and first used it to help develop and launch ESPN+ in early 2018. As Disney began negotiating for its acquisition of 21st Century Fox and its distribution deal with Netflix set to end in 2019, they elected to use the BAMTech software to establish its own streaming service with original content and previous Disney and select Fox-branded releases.
Disney+ would officially launch in late 2019 in North America and the Netherlands and was met with generally positive reception, though did see some criticism for technical issues and content errors, including alterations to select films and TV shows and episodes being presented out of order. Regardless, the platform drew in 10 million users by the end of its launch day and has since grown to an estimated 130 million subscribers thanks to its roster of original programming such as Marvel Cinematic Universe shows WandaVision and Loki and new Star Wars series The Mandalorian and The Bad Batch. As Disney+ continues to grow, they are celebrating in a funny new way.
Related: Why MCU Phase 4 Is So Much Darker Than Phases 1-3
During the NFL championship game, Disney+ unveiled a special Super Bowl ad to promote the streaming platform's celebrated library of titles. The video stars Awkwafina as she explores the Disney+ headquarters where fan-favorite Star Wars and Marvel characters have been turned into goats, some of whom include Chewbacca, President Loki and Captain Marvel. Check
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