Dating app Smitten raises $10 million in Series A funding
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Smitten, a dating app for Generation Z and Centennials, has raised $10 million in Series A funding. Among the investors are Makers Fund, Possible Ventures, Wonder Invest and more. This new round of funding will help the company expand into new territories and grow their user base.
“My co-founder, Asgeir, and I share an intense interest in how people connect and communicate,” says David Simonarson, Smitten co-founder and CEO, in a press release. “After years of creating social consumer apps, we fell in love with the online dating space and launched Smitten in 2020. We created personality-based games and fun interactive profiles to make it easy for strangers to form meaningful connections. Seeing how much our users love Smitten, we believe we can become the leading player in online dating for Generation Z.”
Smitten takes a novel approach to matching people. As the app shows you different profiles, you have the options to play games to get to know the person. If you like the answers they gave to the questions, you can like the person and initiate a match.
“Our questionnaire game, Guessary, allows you to get to know the other person you are viewing by guessing how they answered a series of Yes-and-No questions,” explained Asgeir Visir, Smitten Co-Founder and Designer. “You could be answering questions like ‘Have they ever been arrested?’ or ‘Do they like pineapple on their pizza?’ and you would get immediate feedback if you answered correctly or not. Another fun game, Lie Detector, is inspired by the age-old social game Two Truths and Lie, where
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