Mario Mario, star of hit PC titles like Electric Crayon 3.1: Super Mario Bros & Friends — When I Grow Up(opens in new tab), Mario Is Missing, and Mario's Early Years: Pre-School Fun(opens in new tab), put in a surprise appearance during yesterday's onslaught of Super Bowl commercials. Starring alongside Luigi Mario, his brother, the beloved icon resurrected the classic Mario rap, extolling the pair's drain-fixing abilities in a 30-second paean to plumbing.
If you were born on this side of the 21st century, the phrase 'Mario rap' might not mean much to you. A celebrated masterpiece, the song originally served as the theme to 1989's Super Mario Bros. Super Show!(opens in new tab) That programme only lasted a few years, but it was just long enough to root itself inextricably in the minds of a certain generation of gamers who were doubtlessly obsessed with the character's biggest hits, like Mario Teaches Typing and Mario's Game Gallery(opens in new tab).
It's honestly a pretty cool callback, and I say this as someone whose first exposure to the Mario rap happened in the last 48 hours. The tinny audio and off-kilter colouring makes the entire thing feel like it was recorded onto a VHS tape 30 years ago, and it's fun to see a wry celebration of Mario's incredibly awkward first forays into non-videogame media in advance of this April's Mario Movie(opens in new tab), which looks set to be very competent indeed.
The ad ends with a screen imploring viewers to hire the Mario bros' plumbing services at their website: SMBPlumbing(opens in new tab). That's a fully-functioning webpage replete with About Us, Testimonial, and Careers sections (though the latter is a work in progress). If you're not convinced by this 'internet' fad, you
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