CTRL expands beyond esports and games to bring healthy food to larger markets
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CTRL is one of the more unusual game companies I cover because it doesn’t make games. Instead, it makes food in the form of meal-replacement shakes and other healthy lifestyle food for gamers and content creators.
Today marks the launch of CTRL’s newest Meal On-The-Go bars for gamers and its entrance into the functional foods space. CTRL also closed a friends and family funding round that includes a variety of gaming leaders. Terms of the deal were not announced.
The investors include esports organization LoudGG;’ content creators “Jimmy Here” “Crispy Concords” and “ProbGarrett.” In addition, other investors include StreamworksGG; Human Media Group (management agency partly owned by Moist Critikal); esports pioneer Michael Sepso; Menashe Kestenbaum; SCUF Gaming founder Duncan Ironmonger; and Diego Nunez, head of marketing for Corsair Gaming and SCUF. Existing investors include hip hop artist Rick Ross, FaZe Clan, Call of Duty esports player “Scump,” and “STPeach.”
I find this company to be interesting because it’s a business that exists because of changes that have happened in the gaming market. As I noted before, cultural changes are afoot that make this an interesting move since the company got started in 2019.
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The nutrition message is a good one for gamers, who haven’t always had the best eating habits and are stereotypically known for
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