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Crunchyroll bought a leading anime store, and now you can’t buy hentai there anymore

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It appears that Crunchyroll-Hime, the bubbly orange mascot of the popular anime streaming service, is a bit of a prude. Crunchyroll has acquired anime merchandise retailer Right Stuf, the companies announced Thursday.

The deal further consolidates Crunchyroll as a central force in the distribution of anime products, and it already sparked criticism from anime fans, since the acquisition has resulted in the removal of erotic products from Right Stuf’s storefront.

Under its new ownership, Right Stuf is “phasing out the Erotica genre content and product,” the retailer says in an FAQ on its website.

All sales, including pre-orders and unfulfilled orders, are being moved to a new storefront called the Ero Anime Store. That retailer will “carry the full line of the erotica content,” and customers “can look to them for current and future releases,” according to Right Stuf.

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