China's end to a sweeping crackdown on its video games market is expected to breathe life back into the battered industry this year, but remaining restrictions on some content and economic headwinds will limit the extent of the recovery.
Beijing's tough curbs in 2021 laid waste to the once-booming industry, shaving over half of the market value of sector leaders like Tencent Holdings and NetEase Inc and shrinking the world's biggest gaming market for the first time.
Shares of Tencent, the world's largest gaming company, and NetEase rose this week after China's video games regulator granted the first gaming licences in 2023, the latest sign that the clampdown is ending.
Analysts expect China to approve between 800 and 900 games this year, potentially more, topping the 512 titles released in 2022 and 755 in 2022.
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