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Chief Metaverse Officers Are Getting Million-Dollar Paydays. So What Do They Do All Day?

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Advertising giant Publicis Groupe SA introduced the newest member of its C-suite at a technology conference in Paris this year.

He goes by Leon. He's the chief metaverse officer. Publicis wants Leon to help blue-chip clients like Walmart Inc., UBS Group AG and Nestle SA understand what the blockchain, NFTs and a more immersive internet experience could mean for their businesses.

The stakes are potentially big: McKinsey & Co. consultants estimate that annual global spending related to this virtual landscape could reach as much as $5 trillion by 2030.

Leon has a LinkedIn profile, an email address and a French accent. But he doesn't get a paycheck: Leon is a lion-esque digital avatar.

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