I don't like the idea of having a favourite company. Companies, at the highest level, are run almost exclusively with the intention of making money however possible. There's nothing wrong with turning a profit of course - though there are limits, billionaires should not exist while parts of the globe starve - but some stranger I've never met making money is not something I would describe myself as a 'fan' of. It seems ridiculous that anyone would ever get a tattoo of Amazon, British Airways, or Coca-Cola, yet we let some brands define our hobbies so much that we construct our identities around them. I've always baulked at the idea, but god help me, I can feel myself becoming a Bungie fan.
I'm not rushing out to get a Bungie tattoo anytime soon, but I can feel a growing affection for the company blossoming. I've never understood the people who describe themselves as 'Sony fans'. It's just games innit. You might well prefer Sony's offerings, but to declare unwavering loyalty to one technology company and therefore develop an undying hatred for a different technology company that makes largely similar products is just odd. Be a God of War fan, a Ghost of Tsushima fan, but the idea of being a Sony fan has always felt odd to me. The recent mess it made of its foray into politics underlined why being a fan of the company as a collective unit is always a poor choice.
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