Blizzard's Biggest Acquisition In 10 Years Will Help Meet "Voracious" Demands Of WoW Players
Blizzard Entertainment is acquiring Boston-based game studio Proletariat, which will work on World of Warcraft going forward to help meet the «voracious appetite» among players for new content. This is happening at the same time that Blizzard is itself being acquired by Microsoft through the Xbox maker's $75 billion deal to purchase Activision Blizzard.
As part of the deal, which was revealed first to VentureBeat, Proletariat will become a Blizzard studio, and its 100 developers will contribute to the ongoing development of WoW, including the Dragonflight expansion that is due out this year. Proletariat's latest game, Spellbreak, is shutting down.
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Now Playing: World of Warcraft — Dragonflight Expansion Cinematic Announcement Trailer
This is just the latest expansion for Blizzard, as the veteran Activision studio Vicarious Visions was recently folded into Blizzard to help contribute to the Diablo franchise.
Terms of Blizzard's deal for Proletariat were not disclosed, but it's the company's first big buyout since it acquired Swinging Ape in 2005.
John Hight, the general manager of World of Warcraft at Blizzard, said the deal to buy Proletariat will help Blizzard keep up with the demands of the WoW audience.
«As you probably are aware, folks in World of Warcraft have a voracious appetite for content,» Hight said. «And what we've seen over the last year is that we need to increase the amount of content that we can create, and the frequency with which we're putting it in the hands of our players.»
Hight said
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