Blockchain games and NFTs in video games were a hot topic toward the end of 2021, and they continue to be so, spurred by the early success of Axie Infinity’s play-to-earn (P2E) model. After all, it’s hard to ignore a sector that’s playing with billions of dollars.
The potential of Axie’s P2E model, which gives players ownership of collectible in-game items (tokens) that they can sell for actual money, was immediately apparent. Its success showed the potential economic rewards of combining blockchain technology and gaming, and spurred a slew of smaller developers to put out similar offerings. More notably, it also led to established video game studios trying to elbow their way in.
And they tried hard indeed. Between November and February, video game giants, from Ubisoft and Sega to Square Enix, all signaled their intention to cash in on the NFT craze.
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Their fans didn’t like it. But despite overwhelmingly negative feedback from gamers as well as the industry, companies said they’d incorporate NFTs into future releases (or even shoehorn them into updates for existing titles). And the backlash only seemed to worsen with every announcement about NFTs.
When there’s money to be made, feedback can, and often does, go unheard. Still, a few major gaming companies did backtrack on their plans. So, what happened?
Blockchain gaming unfazed by crypto volatility as gamers ‘seek out entertainment’
It seems that the lackluster performance of a few companies’ gaming NFT implementations may have caused some to reconsider their crypto efforts. From Ubisoft’s embarrassing attempt with Ubisoft Quartz, to Axie Infinity
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