Apple Now Requires Social Media Apps To Offer Account Deletion On iOS
Social media companies will now be required to offer in-app account deletion on iOS to remain in compliance with Apple's updated App Store Review Guidelines, which must be followed in order to be listed on the platform. The company has strict expectations for apps on its App Store that it claims helps foster a safe environment that protects the end user. However, it can be difficult for new apps to be listed on the store for that reason, and some apps struggle to stay in compliance. Other developers take exception to the policies altogether, like Epic Games, who has litigated with Apple after challenging its in-app purchase requirements. There's now a new guideline that ups the standard of social media's account creation and deletion on the App Store.
In recent years, Apple has gone to great lengths to keep applications and services — namely social media platforms — in check while they are being used on the company's devices. Privacy is an important part of Apple's mission as a company, and it can be seen in just about every feature or update it makes to this day. Social media platforms are notorious for collecting and selling data to advertisers, and Apple recently gave users the option to refuse certain types of tracking on iOS. It's hurt the companies greatly, to the tune of $10 billion in lost expected revenue last year. Apple is now taking things a step further, ensuring that users of social media apps have the option to delete their account within the application on iOS.
Related: How To View And Manage Subscriptions In iOS 16
As of June 30, 2022, the policies regarding account creation and deletion for apps on the App Store are stricter in an effort to protect users and their data. Previously, applications could
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