Amazon has courted yet another controversy, and this one alleges the e-commerce titan of unlawful deception tactics by pushing a ton of sponsored product listings between organic search results and also making these ads difficult to discern. The company’s predicament smells a lot like what Google tried to do just over a year ago. The search giant proposed a redesign for the search results page in which genuine product listings started to look a lot like ads.

Google doesn’t make money when users

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