Amazon reportedly acquiring EA with official announcement soon, but contradictory reports emerge
EA and Amazon's bond with each other could get stronger very soon if the rumors circling on social media are to be believed. There have been strong rumors about the former looking for a potential buyout option. According to GLHF sources, a change of hands could happen later in the day. However, contradictory reports have stated that Amazon isn't expected to make a bid, which has left many in limbo.
2022 has been a year of acquisitions and takeovers as far as the gaming industry is concerned. It all started with Microsoft's potential acquisition of Activision Blizzard, which is still in the process. PlayStation followed it up with a quickfire acquisition of Bungie, and who can forget the Embracer Group's purchase of multiple video game companies and IPs?
There have been long rumors about Electronic Arts finding a solution for some time now. They have been seeking extra force to lift them along with Ubisoft. If the rumors are to be believed, Amazon could be that layer of support the company has been looking for. While it's not officially confirmed yet, the acquisition won't be surprising, considering who is involved.
Rumors regarding EA's prospective acquisition have been doing the rounds for some time. Disney was considered by many to be a healthy option, but it didn't materialize. Given Amazon's interest and pursuits in gaming, they were also thought to be in the loop.
If GLHF sources are to be believed, an official announcement will be made later today to formally declare the acquisition. Not much is known aside from this, and unless there's official confirmation, more details are unlikely to be out.
Interestingly, CNBC sources have reported that there won't be any bids coming.
This could be done to prevent an increase in the
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