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Facebook and Spotify nightmares complementary?
The two developing tech dramas of early 2022 — the struggle of Meta Platform Inc.’s Facebook to retain users as surveillance-based advertising becomes more difficult and Spotify Technology SA’s Joe Rogan controversy — are really about one thing: Finding the right balance between ad-based and subscription-based monetization models on the internet. Traditional (or legacy, if you will) media failed to achieve an equilibrium between the two revenue sources and suffered terribly for it during the technology revolution of the 2000s. Now it’s the new, tech-based media’s turn to give it a try.