After Justine Doiron gets 115 mn TikTok views, top chefs show how to make a butter board
The latest TikTok food obsession, the butter board, continues to intrigue dairy fans. The buzz around the new party staple snack — softened butter that's mixed with and/or topped by flavorings from salt and citrus to honey and bacon, then lavishly spread on a serving board and served with bread — was sparked Sept. 12 when cook Justine Doiron posted to her audience of 2 million on TikTok. Within a week, #butterboard had scored more than 30 million views; it now has over 115 million.
The board was created as a simple, and less pricey, alternative to cheese and charcuterie boards, and features a potentially limitless assortment of add-ins, displayed in the most dramatic way for social media consumption.
In 2021, the attention lavished on feta cheese pasta — last year's most searched dish on Google — increased global feta sales worldwide. At the southeastern supermarket chain Fresh Market, sales rose 45%.
It's unclear whether the attention will be enough to move the needle on something as ubiquitous as butter. But butter boards are already more expensive to make than they would have been a year ago. The price of butter in the US is at an all-time high: 1 pound costs $4.70 on average after higher production costs and the summer's extreme heat weighed on domestic milk supplies.
Some restaurants already have versions on the menu. One of America's best pizza restaurants Razza, in Jersey City, New Jersey, offers a butter tasting that includes one made with sweet Hudson Valley cream, and a contrasting “bleu butter” injected with penicillium roquefort (the mold that causes blue veins to appear in cheese).
Chef-owner Dan Richer, who has been making butter boards since 2012, says the one Razza offers “is very simple and straightforward,
Read more on tech.hindustantimes.com
