After a decade, Supercell’s 1st hit Hay Day keeps humming along
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Supercell has generated billions of dollars in revenues over the years. It remains one of the biggest successes of the mobile gaming free-to-play boom. Tencent bought majority control of the Helsinki-based company at a $10.2 billion valuation in 2016 and it still generates a huge amount of cash.
Supercell has changed mobile gaming with titles like Brawl Stars, Clash Royale, Boom Beach, and more. And it has big titles debuting in the Clash of Clans universe and a title called Everdale as well.
None of that would have been possible were it not for Hay Day and Clash of Clans, two mobile games that launched within a month of each other a decade ago and balanced free-to-play monetization and fun in just the right ways. Hay Day was Supercell’s first real hit, and the game is celebrating its 10th anniversary today. To date, gamers have downloaded it more than 660 million times.
I talked to Supercell’s Stephan Demirdjian, Hay Day game lead for the past nine years, and Camilla Avellar, game designer on Hay Day for seven years, about this success. They talked about how the game evolved over time and how it continues to get people to come back.
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The Hay Day team has lined up a month-long series of events to celebrate the anniversary, and it will give back to real-life farmers through a donation to the Rodale Institute to teach farmers regenerative
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