AEW Is Showing WWE How To Book A Monster In Wardlow For Double Or Nothing
AEW Double Or Nothing will be the culmination of Wardlow's journey from just a guy in the background to arguably the most over performer in the company. Creating stars is one of the most difficult things to do in professional wrestling, yet the way Wardlow has been booked has allowed him to get over organically without audiences feeling like he's being shoved down their throats.
Entering AEW as MJF's bodyguard, Wardlow slowly began to show reluctance to do his boss' bidding. He still went through with plenty of dastardly acts, sure. Yet there were signs of hesitation that gave fans something to relate to. So when War Dog «misplaced» Friedman's Dynamite Diamond Ring during his dog collar match against CM Punk at Revolution, the seeds were planted for their current—potentially pay-per-view-stealing—feud. The build to the match at Double Or Nothing has been stellar, and fans are firmly in Wardlow's corner as the show draws closer.
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That stands in stark contrast to how WWE has struggled to build up stars in recent years—especially big men, such as Omos, Veer and Jinder Mahal. That's not to say that Vince McMahon hasn't gotten any larger wrestlers over. It's just that whenever crowds start to cheer and it isn't how he envisioned things, he cuts ties. See Rusev (now Miro in AEW) and Braun Strowman (AKA Adam Scherr) for evidence of that. This leaves Monday Night Raw and Friday Night SmackDown audiences reaching for the remote when Omos is on their screens. Meanwhile, fans in AEW are scrambling for their wallets to purchase Double Or Nothing so they can take in the spectacle of Wardlow finally getting his hands on MJF without security or anyone else there to
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