AEW Fight Forever Faces New Issue In Trademark Confusion Between AEW and GCW

gamerant.com:

Players have been waiting for news on when they can get their hands on AEW Fight Forever, but a new legal issue over trademarks between the promotion and independent promotion Game Changer Wrestling appears to be the latest potential hiccup. It comes as questions continue as to when players will be able to get their hands on AEW's first video game, with recent reports suggesting the game may release sometime in 2023. At the heart of this latest issue, though, is the game's very subtitle taken from the popular live audience chant and how closely both promotions' trademark filings fall to each other.

AEW Fight Forever was first announced in November 2020 with a trailer featuring marquee stars Chris Jericho, Kenny Omega, and Hikaru Shida. With Yuke's serving as the game's developer, the game was described as a spiritual successor to popular arcade-style wrestling video games such as WWF No Mercy and Virtual Pro Wrestling. Since then, AEW has slowly rolled out more footage of the game to showcase how much the graphics and gameplay have improved from the original trailer, along with other members of the AEW roster available to play as at launch.

Rumor: AEW Fight Forever Release Date Potentially Leaks Online

The trademark issue in question became public knowledge shortly after a March 1, 2023 filing by a lawyer representing GCW over the «Fight Forever» trademark noting the promotion's opposition to AEW's own trademark. It led to speculation on social media of a potential legal battle between the two promotions over the trademark, which, ultimately, was shot down by GCW owner Brett Lauderdale. Lauderdale told Fightful Select, via Cultaholic, both companies had been negotiating «in good faith» with AEW to reach a solution that