Activision’s CEO wants Xbox to revive Guitar Hero and Skylanders
Activision Blizzard CEO Bobby Kotick has said he’d like to see Microsoft bringing back some currently ‘retired’ series once its acquisition deal has been completed.
Speaking to VentureBeat, Kotick cited Guitar Hero and Skylanders as two franchises that were extremely popular for Activision in the past but were eventually shelved for numerous reasons.
One of these reasons was the need for a separate manufacturing team, something Kotick says he wasn’t prepared to set up but that he feels Microsoft should be equipped for.
He also hopes Microsoft will use its social integration tools to make the Candy Crush series a more engaging multiplayer experience.
“[Xbox CEO] Phil [Spencer] and I started riffing on things for the future,” Kotick said. “I’ll give you three that are really compelling. I wanted to make a new Guitar Hero for a while, but I don’t want to add teams to do manufacturing and supply chain and QA for manufacturing. And the chip shortages are enormous.
“We didn’t really have the ability to do that. I had a really cool vision for what the next Guitar Hero would be, and realised we don’t have the resources to do that.
“And Skylanders too. One of the great disappointments of my career is that other people came in and they came out with crappy alternatives. And they dumped all of these crappy alternatives in the market, and basically destroyed the market for what was a really cool future opportunity.
“If you look at Skylanders, with its hardware and manufacturing and supply chain, there are the same kinds of things that we can’t do but Microsoft can.
“And in these conversations I was sharing my frustration about not having enough social capability in Candy Crush. I really want to be able to have a Candy Crush experience where
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