Activision Blizzard Lost 60 Million Players in Last Year, Mainly in CoD
Editor’s Note: A lawsuit has been filed against Activision Blizzard by the California Department of Fair Employment and Housing, which alleges the company has engaged in abuse, discrimination, and retaliation against its female employees. Activision Blizzard has denied the allegations. The full details of the Activision Blizzard lawsuit (content warning: rape, suicide, abuse, harassment) are being updated as new information becomes available.
According to Activision Blizzard’s most recent quarterly financial report, the company’s games saw a significant drop in monthly users over the past year, especially for Call of Duty titles. The drop is an indication that the gaming giant, which was recently acquired by Microsoft, is not in the best position.
Call of Duty has been an important part of Activision Blizzard ever since the two companies merged in 2008, and it’s currently one of the best-selling and most recognizable video game franchises across the world. In 2018, the series took an unexpected turn with Call of Duty: Black Ops 4 by making the game exclusively multiplayer. Activision Blizzard took another step with battle royale Call of Duty: Warzone, the first main Call of Duty title to be free-to-play. A sequel to Warzone will be revealed this year, leading the public to believe that the free-to-play Call of Duty model will stick around. Activision Blizzard has enjoyed substantial earnings from Warzone since its 2020 launch, and it’s been continually updated ever since.
Related: Call of Duty: Vanguard's Second-Best Player Exposed as a Cheater
However, the quarterly reports show that Activision Blizzard has lost roughly 63 million monthly active users compared to the same time last year (via GameSpot). According to
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