Activision Blizzard has appointed Kristen Hines as its new chief diversity, equity and inclusion officer.
Hines, who will report into chief people officer Julie Hodges, will join the company and its senior leadership team on April 25.
She will play a leading role in delivering on Activision Blizzard’s commitment to grow the number of women and non-binary people in its workforce by 50 percent over the next five years.
Activision Blizzard said Hines will also work across all its gaming teams “to ensure diverse and inclusive perspectives are included in game design, including storylines, character development, gameplay and community interaction”.
Hines is joining Activision Blizzard from Accenture, where she was a managing director leading the company’s global inclusion, diversity and equity practice. She also advised clients on large-scale change within operating models, organisation design, HR strategy and employee experience.
“I’m excited to join a company that is prioritizing its commitment to DEI and making progress on the ambitious goals it has set for itself,” she said. “In an industry with historical underrepresentation, I’m looking forward to leading the company’s efforts to further build a workplace that values transparency, equity, and inclusivity.
“Gaming has amazing potential to connect communities around the world and showcase heroes from all backgrounds. I am looking forward to playing a part in expanding the landscape of talent who brings these compelling experiences to a broad base of players.”
Activision Blizzard CEO Bobby Kotick added: “Kristen’s success leading complex transformation with measurable results makes her the right person to ensure we deliver on our diversity, equity and inclusion commitments and
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