A brief rundown of the bizarre Final Fantasy XIV billboard situation
If you follow any account tangentially related to Final Fantasy or the MMORPG Final Fantasy XIV, you may have seen some recent ruckus about a billboard. Maybe about role-players, nightclubs, or a wall of cat-girls.
It’s been a heck of a few days in the world of Final Fantasy XIV. But for those who maybe don’t play, or aren’t so plugged into the community, we’ve put together an explainer of what is going on with that billboard.
As best we can track back, it starts with an event being held in-game by Rain Nightclub. Player housing in Final Fantasy XIV is very customizable, allowing players and Free Companies (XIV‘s guilds) to design all kinds of cool locales. These range from simple homes to full-on aquariums and yes, nightclubs, where players can dance and show off their fashion to DJs’ tunes. You can find a great look into the nuts and bolts of that scene over at Prima Games.
The upcoming event, the Summer Bash, is presumably set to be hosted on July 9 at one of the plots on Crystal’s Balmung server. Since Patch 6.18 dropped, players are also now able to move not just between servers in their own data center, but over to other data centers too. So my character, who’s on Primal’s Ultros, could go to Crystal and visit Balmung. The potential for more foot traffic gets higher with this option available.
In order to promote the event, Rain Nightclub didn’t just take to social media or the in-game finder. It also bought some billboards. Two, to be exact, went up in Texas. You can find a picture of one, taken by one of the event’s planned DJs in a now-deleted tweet, below (courtesy of PC Gamer):
While nightclubs often use different mediums to promote events, including Discord, Twitter, and in-game tools like the Party Finder, a
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