660,000 vs 33,000 - What lessons do Lost Ark and New World's contrasting numbers have for Amazon Games?
Lost Ark and New World have two similarities: the genre and the publishers. Both games have been published by Amazon Games, although Lost Ark has existed since 2019 in a separate form.
While the two games have similar elements, they also have distinct features that set them apart. Currently, the biggest differentiator is the contrasting concurrent player count of the two games.
New World was launched amidst much fanfare, and its release was a success. However, the success wasn't sustainable, and five months since its release, the player count has fallen from the massive high it once had.
Amazon Games should learn valuable lessons from the decline in order to stop a similar happenstance with Lost Ark.
Both releases enjoyed significant success in player counts after their release. The western version of Smilegate RPG's MMORPG has just completed a whole month, whereas New World has been out since September 2021.
Player counts decreasing for games isn't a new phenomenon. However, if the numbers are tracked, this will be a standard feature for almost any game as new games take the place of the older ones.
As of now, Lost Ark enjoys a significantly higher number than New World. The South Korean MMO has a 24-hour peak of 660,000 players. Over the last couple of weeks, there has been a decline, but it could be due to the release of the hotly anticipated Elden Ring.
In comparison, New World's numbers are shocking compared to the launch-highs it once enjoyed. It has a 24-hour peak of 33,000 players, behind older titles like Witcher 3 and Left 4 Dead 2.
The surprising part has been the fact that developers have consistently worked with the game. There have been regular patches and updates, but something remains amiss. It's a clear
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