52% of U.S. gamers believe the metaverse will change the game industry
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About 52% of U.S. gamers believe the metaverse will change the game industry, according to a survey by tech services firm Globant and polling firm YouGov.
The survey was aimed at figuring out how aware and comfortable gamers are with the metaverse, the universe of virtual worlds that are all interconnected, like in novels such as Snow Crash and Ready Player One. Globant explored U.S. gamers’ thoughts, attitudes, and opinions on the metaverse in a survey of a thousand PC, console, and mobile gamers in May.
Asked who was the top company associated with the metaverse, gamers said Meta (73%), Epic Games / Fortnite (27%), Roblox (21%), The Sandbox (15%), and Niantic (10%).
“Through this survey, we see that although the development of the metaverse is still in its early stages, U.S. gamers already see the technology as capable of expanding the realm of possibility in gaming,” said Nicolas Avila, CTO for North America at Globant, in a statement. “As knowledge of the metaverse and what it’s capable of becomes more common, we’re looking forward to seeing this sentiment spread to more people across industries.”
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According to the survey, 35% of respondents said they were comfortable with advertising in a metaverse space, while 25% said they were undecided, and 40% were uncomfortable when it comes to viewing ads in the metaverse. When surveyed
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