When we compiled our bingo board of potential mergers and acquisitions for 2022*, we can’t say we anticipated that Fortnite-maker and Apple antagonist Epic Games would purchase Bandcamp, a music marketplace where any musician can sell their music and keep 82% of the profits.
After the acquisition, Bandcamp says it will continue to operate as an independent entity. Founder and CEO Ethan Diamond will remain in charge, and according to his blog post, Bandcamp Fridays – a day when fees are waived for artists – will continue as normal, with editorial arm Bandcamp Daily remaining intact as well.
“Over the years we’ve heard from other companies who wanted us to join them, we’ve always felt that doing so would only be exciting if they strongly believed in our mission, were aligned with our values, and not only wanted to see Bandcamp continue, but also wanted to provide the resources to bring a lot more benefit to the artists, labels, and fans who use the site. Epic ticks all those boxes,” Diamond wrote.
Here are three views on what this move could possibly mean for both indie musicians and the future of a rising gaming company. Amanda, Devin and Alex weighed in on the news, working to unspool what it means and who it might benefit.
*This bingo board doesn’t exist, but honestly, we should make one – tweet us your ideas.
When artists see that a platform they use to make a living is being acquired, their usual reaction isn’t, “Oh, cool, they will have more funds to produce better features to help me monetize my creative work!” They think, “Oh shit, not again.”
It happened when Google bought YouTube, and when Spotify bought Anchor. Artists recognize that when a platform changes ownership, even the smallest tweaks can impact their
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