Strategy
Bose Corporation invests unspecified amount in India's Noise in Series A fund-raise round
Making waves in the Indian audio market today was the US-based Bose Corporation, which has participated in India's wearables startup Noise's Series A fund-raising round. While Bose has been one of the top audio companies in the world for decades, the Gurugram-based Noise has been working its way up the ladder over the recent years and currently, it is ranked as India's number two wearable brand. Looking to power up growth, the company is looking for funds for expansion. However, the exact amount that has been invested by Bose in Noise has not been revealed. The fund-raise is notable because this is the first time Noise has ventured into the area and immediately it has been able to attract the attention of one of the biggest audio companies with an iconic reputation in the form of Bose.