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17.05 / 19:31
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Why GTA Online Doesn't Have Lots Of In-Game Branding
Rockstar's Grand Theft Auto Online is a big and successful multiplayer game, but unlike Fortnite, Call of Duty, and others, it doesn't do much in the way of crossover collaborations with big brands. Strauss Zelnick, the CEO of Rockstar parent company Take-Two, explained in a new interview that bringing real-world brands into the fictional world of GTA Online isn't something that is a natural fit.