Platform
Ubisoft
Digital
The Backlash Against Ubisoft’s NFT Plans Isn’t Misguided, But Necessary
News of Ubisoft’s attempts to embrace NFT via its Quartz platform was almost universally panned. In short, no one aside from Ubisoft is excited about the prospects of pumping more NFTs into games. Here to educate the unwashed masses about the virtues of NFTs is Nicolas Pouard, vice president at Ubisoft’s Strategic Innovations Lab, and the face of Ubisoft’s Quartz platform, for Finder, who insists that using NFTs in Ubisoft’s games will always remain optional.