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Madden 23’s director calls on James Cameron’s Avatar camera to film in virtual reality
Brian Murray, who in a former life lugged around 16mm cameras for NFL Films, lowers the rig onto my right shoulder. “This is the same size, weight, and balance of a camera that I would be shooting if I was on a sideline again,” says Murray, Madden NFL 23’s creative director for presentation. Yet it looks nothing like a camera.