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Magic’s Lord of the Rings booster boxes top $500 as collectors hunt for the Ring of Power
In March, Magic: The Gatheringpublisher Wizards of the Coast announced a splashy promotion to support its first set of cards based on J.R.R. Tolkien’s Lord of the Rings: A singular card representing the One Ring has been hidden among thousands of packs of cards. The promotion encouraged at least one reseller to place a multimillion-dollar bounty on that card. As of Friday — launch day for The Lord of The Rings: Tales of Middle-Earth— boxes of cards are selling for a whopping $518.45. That’s roughly twice what past sets of cards have cost per box. So… how did it come to this?