The Indian smartphone market experienced a great hike in shipment during the January to March quarter of 2024. India experienced 8 percent YoY growth and 18 percent growth in terms of the overall value of the smartphones shipped, based on a recent report.
While the Indian smartphone market is growing with each day passing, the Chinese smartphone brand Vivo has dominated the market with the highest market share.
In terms of market share, Vivo surpassed Samsung and Xiaomi with tremendous growth in Q1.According to a new Counterpoint report, for the first time Vivo recorded a 19.5 percent volume share in India which is greater than Samsung.
The market share of the Chinese company grew during the quarter due to “5G leadership and CMF (Color, Material, Finish) positioning, along with strong imaging capabilities,” said Research Analyst Shubham Singh.In the report, Samsung received the third position below Xiaomi with a share volume of 17.5 percent.
However, in the premium market segment, Samsung dominated the market. India, Samsung maintained a selling price of $425 which is the highest average price the company has ever achieved for its smartphones sold in India.On the other hand, Apple also experienced a record volume share in India in the premium market due to the latest iPhone 15 series.