The gaming world is buzzing with rumours about the upcoming release of GTA 6, with industry insiders hinting at a significant price jump for the game.
Some analysts suggest Rockstar Games could set the price as high as $100, breaking the $70 price barrier that has become the norm for major releases.
This potential increase, according to a report from analyst Matthew Ball of Epyllion, might influence other developers to follow suit, justifying price hikes across the industry.The notion that GTA 6 could trigger a price surge has garnered attention, especially as the gaming sector grapples with rising development costs.
As games become more complex and demand higher levels of realism, studios find themselves facing increasingly expensive production processes, according to the VGC report.
With many studios shuttering in recent years, the industry is under pressure to find ways to remain profitable. The hope is that Rockstar's blockbuster title will pave the way for higher prices, allowing other developers to recoup their costs more easily. Also read: GTA 6 leaked police chase footage reveals unmatched realism, hints at next-gen gameplay details In a recent report titled "State of Video Gaming in 2025," Matthew Ball explored the current state of the industry and speculated on future trends.