After months of players calling foul of suspected AI art in Call of Duty, Activision has admitted it's using generative AI to make assets for its billion-dollar franchise.
This revelation comes not from a formal statement issued by the company, but a Valve-mandated AI disclosure now found at the bottom of the Call of Duty Steam page (as spotted by CharlieIntel): «Our team uses generative AI tools to help develop some in game assets,» the disclosure reads.
For some time now, Call of Duty players have suspected that Activision is using AI to generate cosmetics in Modern Warfare 3 and Black Ops 6.
Last year, a Wired report called out a calling card included in the $15 «Yokai's Wrath» bundle. Then in the weeks after Black Ops 6's historically successful launch, players noticed obvious signs of generative AI in holiday-themed loading screen (notice the six-fingered zombie), another hand with perhaps too many digits promoting Zombies Gobblegum, and several glaring oddities with the sexy «Hard Breakup» calling card.
Activision has not specified if it's using generative AI to produce the 2D art in loading screens or promotional calling cards, but the Steam page disclosure makes the claims easier to believe.