Youth influencers Shanaya Kapoor and Prit Kamani show how to ‘Amp your Awesome’
One of the biggest takeaways from the last three years has been to live life to the fullest and make memories along the journey. And, what better than capturing the milestones that life brings your way and converting them into precious memories with a new smartphone that will truly #AmpYourAwesome.
This festive season, take a cue from youth influencers Shanaya Kapoor and Prit Kamani who have come together tonegotiate all the shakes and nudges that life throws at them and show you what awesome really means in a new short film featuring the iconic ‘No-Shake Cam' from India's largest and most loved consumer electronics brand, Samsung.
The Awesome video
The setting of the short film is the great Indian wedding, which is back with a bang this year, after a few years of low key celebratory unisons. Bedecked in bright bridal red, as Shanaya makes her grand entry in the video, Prit records the jubilant bride in a video on the new Galaxy A series smartphone, grooving to the beats and moving the phone while he makes the video.
Shanaya's energy is catching and, simply put, the iconic camera in a Samsung Galaxy A series smartphone allowed Prit to amplify this awesomeness with the video. The film underlines the relevance of the No Shake Cam in a consumer's life today and how Samsung A series really rises up to the occasion by bringing effortless, shake less videos that will become a memory for a lifetime.
This film is directed by Avinash Jai Singh, a filmmaker who is well-known in the industry for his understanding of Gen MZ, a pairing of Generation Z and Millennials. “Films are best enjoyed when they are relatable to the audience. As a director, I tried to capture the pulse of Galaxy A Series – vibrant, young and fun. Shanaya and Prit
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