Apple CEO Tim Cook began the annual Worldwide Developers Conference (WWDC) 2023's keynote session with a line that will be in people's minds for a while. He said, “Today we're going to make some of our biggest announcements ever at WWDC”. And big they were. In a show that ran for a little over two hours, Apple presenters were rushing as they showcased software and hardware products that were simply superb and could have headlined any event in a different year. We saw iOS 17 with a journal app, a standby display and customization features, the new M2 Ultra chip, Mac Pro getting Apple silicon for the first time, and more. And the reason for the unseemly rush became apparent by the time the second hour of the keynote session began. Apple gave almost an hour to the announcement of its newest product, the Apple Vision Pro.
If you were one of those who could not match up to the lightning speed of the announcement made by Apple regarding other products, then do not worry. Let us take a look at the biggest announcements made at the WWDC 2023 keynote session.
The first thing to be announced at the event was the new 15.3-inch MacBook Air. The laptop gets a Liquid Retina display, an Apple M2 chip, a battery life of 18 hours (as claimed by Apple), and a six-speaker sound system. Apple also claimed it to be the thinnest laptop in the world with a thickness of 11.5mm. It starts at $1299.
Announcing the product, John Ternus, Apple's senior vice president of Hardware Engineering said, “The new MacBook Air is the world's best 15-inch laptop”.
The next announcement was Mac Studio which received a new performance upgrade. The Mac Studio comes in two variants: one with the M2 Max chip and one with the new M2 Ultra chip. It starts at $1999. The
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