With a daily revenue of over $1 million, Blizzard turns Diablo Immortal into a 'money maker' with its pay-to-win mechanics
Diablo Immortal serves as a curious example of the situation of modern-day gaming and proves that quality might not be necessary for success. Despite being available on PC, it is primarily a mobile game and serves as the first foray for many into the world of Diablo. Unfortunately, while the core gameplay is quite solid and exciting at times, the game has already built a notorious reputation regarding microtransactions.
Free-to-play mobile games with microtransactions are a common phenomenon. After all, the developers have to sustain their projects and earn back the operational costs. As a result, not expecting microtransactions in Diablo Immortal would have been childish, but no one could have imagined how this system would be incorporated into the game. When the game's director had previously claimed that gears couldn't be bought directly, some sighed a breath of relief. However, such a move has been made redundant by the system that has been incorporated. To make matters worse, a system like this could become common in the future as it has done a world of good for the game's publishers, Blizzard.
According to the website AppMagic, Diablo Immortal made $49 million in the first month since its release. The numbers comprise the total revenue across all available platforms. The numbers seem to be on track based on the revenue in the first two weeks, which has earned the publishers close to $25 million.
For any video game, this is a massive commercial success. The only video game from Blizzard that comes close to this number is Hearthstone, which has been out for a long time. However, Diablo Immortal did not need five years as it's already closing the $50 million revenue mark.
Interestingly, the average daily revenue has
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