Will Guitar Hero Come Back Under Microsoft? Kotick Says The Xbox Company Has Resources To Do It
Activision Blizzard CEO Bobby Kotick has shed new light on why he is selling the Call of Duty company to Microsoft in the biggest gaming acquisition in history. Speaking to VentureBeat, the executive--who has been accused of knowing about and covering up instances of sexual harassment and abuse--said Microsoft has the size and scale to realizes some of the ideas that Activision could not execute on its own.
Kotick said he spoke with Xbox boss Phil Spencer about new possibilities if Activision were to join Microsoft, and one is potentially reviving the Guitar Hero series.
«I wanted to make a new Guitar Hero for a while, but I don't want to add teams to do manufacturing and supply chain and QA for manufacturing. And the chip shortages are enormous,» he said. «We didn't really have the ability to do that. I had a really cool vision for what the next Guitar Hero would be, and realized we don't have the resources to do that.»
The same goes for the toys-to-life series Skylanders, Kotick said. «One of the great disappointments of my career is that other people came in and they came out with crappy alternatives. And they dumped all of these crappy alternatives in the market, and basically destroyed the market for what was a really cool future opportunity,» Kotick explained. «If you look at Skylanders, with its hardware and manufacturing and supply chain, there are the same kinds of things that we can't do but Microsoft can.»
Kotick also said working with Microsoft gives the Candy Crush series an opportunity to grow and evolve in a major way. «In these conversations I was sharing my frustration about not having enough social capability in Candy Crush. I really want to be able to have a Candy Crush experience where players can
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