Why Marvel May Never Have An Endgame Moment Again
As the Marvel Cinematic Universe enters the bulk of Phase 4 with upcoming Thor and Doctor Strange films, it is likely that not even their hype will top the monumental reaction to the events of Avengers: Endgame. Marvel's upcoming lineup, while massive, doesn't seem to top the scale of the last Avengers film. While lightning has struck once for the studio, it might not strike twice in the same way.
Avengers: Endgame, originally billed as the second of a two-part film under the Infinity War name, had over a decade of stories and fan demands to pay off. For what felt like an eternity, fans wanted the Guardians of the Galaxy to meet The Avengers, Captain America to wield Mlöjnir, Thanos to live up to the villainous shadow he had cast over the MCU, and two iconic words to finally be uttered—"Avengers, Assemble." In addition, there were considerable theories and predictions as to the fate of many characters, and who would make it out of Endgame alive. Despite seemingly insurmountable expectations, Marvel and the filmmaking talent behind-the-scenes delivered big, creating a pair of masterworks that had something for everyone.
Related: How Iron Man's Endgame Sacrifice Fixed His Past Avenger Mistakes
Much has changed since the record-breaking 2019 epic, however, both in the world of the MCU and in the film industry as a whole. With the COVID-19 pandemic, many studios have turned to streaming for future content and films even as the pandemic wanes from the general consciousness. For Marvel, this has meant creating more shows for Disney+ that tie into the films. Even then, this factor, coupled with the increasing amount of MCU releases per year, means that saturation of the Marvel brand is at an all time high. Without the more
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