Usain Bolt helps launch ‘move-to-earn’ NFT fitness platform Step App
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Step App is launching a private beta of its fitness metaverse platform with eight-time Olympic gold medalist Usain Bolt.
Bolt is the face of a new “move-to-earn” brand that is aiming to become a gamified metaverse with items for sale such as digital sneakers based on non-fungible tokens (NFTs). In that way, Step App seems to check off a lot of the buzzwords of our time.
Step App refers to itself as a FitFi platform, built on blockchain technology. With Step App, the company said the blockchain economy is expanding beyond finance by incorporating lifestyle, fitness, and play elements into the space. It has plenty of rivals in this space, such as the “sneakerverse” app Aglet.
The platform transforms everyday exercise activities like walking the dog or a daily jog around the park into social activities or competitions with friends and strangers that encourage consumers to earn as they exercise toward economic freedom.
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Bolt, who will serve as the brand’s core ambassador, will help onboard millions of users around the world while attracting other premium brand partners and governmental organizations who share Step App’s vision for a healthier world through Web3. The former athlete is passionate about finding ways to intertwine financial technology and fitness, which made for the perfect ambassadorship.
“Exercise has always been, and still is a
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