Jadu launches NFT avatars as it prepares for the AR metaverse
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Jadu is announcing that it will launch thousands of avatars built on non-fungible tokens (NFTs) as it prepares for the augmented reality metaverse.
At the end of August, the Los Angeles company plans to sell 11,111 avatars, or AVAs, that can be uniquely owned thanks to authentication via the blockchain, said Asad J. Malik, CEO of Jadu, in an interview with GamesBeat.
The NFT sale is part of a larger ambition to create a real-world AR gaming experience and ecosystem with a continuous narrative that keeps players coming back to a place that blends animations and physical reality in a kind of mixed reality storytelling.
Jadu has raised a lot of money to date — $45 million to date, including a $36 million round led by Bain Capital Crypto — and it has also sold a variety of AR items in the past such as virtual hoverboards and jetbacks. The new avatars will be able to use those items to maneuver through the gaming world.
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The 3D playable avatars are called Jadu AVAs, and they will be the center of the gameplay. In the story, the avatars are robots that have crash-landed on Earth through a mysterious portal from another world. Each AVA belongs to one of 5 types Blink, Rukus, Disc, Yve & Aura.
In the minting of the NFTs, partners will provide collections. Those partners include FLUFs, Meebits, VOIDs, Chibi Apes, CyberKongz and CryptoWalkers. Such partners
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