Twitch partners are now allowed to stream on other platforms as Amazon-owned company removes exclusivity clause
In a surprising, yet welcome move, Twitch has recently informed its partnered streamers that they can stream on other platforms like YouTube and Facebook without breaking their partnership. This effectively removes the exclusivity clause in their Partner Program, which previously forbade them from branching out to their rivals.
The Partner Program has been the go-to for streamers looking to start a career in streaming on the purple platform. The program unlocks many features such as VOD recordings, custom emotes, and other items that are considered essential for streaming.
The removal of the exclusivity clause will give creators an increased freedom to make content on other platforms, thus increase their reach to a wider audience.
The only plausible limitation here appears to be that partners won't be able to stream on other platforms simultaneously. Other than that, the company assures that promoting and talking about different platforms is encouraged in a bid to build a better community:
Streamers and sporting personalities have shared the email on social media, celebrating the move. Popular streamers have been leaving Twitch for YouTube in recent years. This year alone, prominent exponents such as Sykkuno, Myth, and LilyPichu joined the red platform as they left Twitch with millions of followers.
The email acknowledged that streamers utilize a variety of avenues to interact with their communities and claimed that this shift will allow them more freedom to expand their audiences off-platform. As long as they aren't simultaneously live on Twitch, content providers can go live on other sites. By doing this, they may connect with a wider demographic and perhaps convince them to hop on Twitch.
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