Tinder Plans To Use AI To Pick The Perfect Profile Pics
Tinder wants to make sure you look your most attractive in the photos you post on the app, and it’s enlisting the help of artificial intelligence to make it happen.
In its Q2 earnings letter Wednesday the company said it wanted to create new features that would support the needs of Gen Z users, one of the phone features, AI-enabled photo selection, will help you select the five best photos of yourself to use in your dating profile.
On the call, CEO Bernard Kim said that users who join Tinder often get stuck when it comes to uploading photos and are unsure what to share that will represent them the best of the service. The feature is designed to take a bit of the guesswork out of creating the perfect profile on the service, and make onboarding new users happen a bit faster.
Photo selection isn’t the only place where AI might make an appearance.
The company also has plans to use AI to propose ideal matches for users. Beyond just sharing that individual’s profile, the app will explain why it thinks that person is a good match. The hope of the feature is that users will be able to spend less time swiping left or right in the app and more time connecting with potential matches.
Tinder is owned by Match group, which also owns OKCupid and Hinge.
Within the Earnings letter the company showed off the AI match suggesting feature which included an image of a potential match along with the caption “Get ready for endless laughter with this witty charmer who shares your love for brunch, scary movies, and a laid-back approach to life!”
During the Reuters Momentum event last month, Tinder CPO Mark Van Rswyk said that it found that a third of its members would “absolutely” user AI to help them build a profile on the app, TechCrunch
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