As someone who writes about video games for a living, I remain in awe of the design of Wordle.
The seemingly small choices that Josh Wardle made while developing the ridiculously simple word game are what made it a cultural phenomenon. With the inclusion of the option to share your results as soon as you finished a round, there was an easy route, even for people who might not be technically savvy, to share the game with friends. Wordle's instantly readable color scheme — green means a letter is in the right place, yellow means the letter is in the wrong place, and gray means the letter isn't in the word at all — meant that your fellow Wordle fans could immediately see the contours of your round. And, speaking from experience as a one-time uninitiated player, seeing those green, yellow, and gray boxes take over my Twitter feed was incredibly effective marketing.
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Wordle was conceived as a communal experience. For the first month or two of its zeitgeist-conquering popularity, that's how players received it. Again, I'm speaking from experience here. I introduced Wordle to my family group chat and my wife, sister, brother-in-law, and Words with Friends-loving parents immediately picked it up and began posting their results. It was great! It reinvigorated our group chat and now my family members are constantly sharing, not just results, but pieces of their lives, too. I routinely get funny videos of my nieces and updates on what my family members are up to.
But — and this is almost entirely my fault — the group chat has been diluted. As I discovered new Wordle-style games, I shared them with the chat. Now, results for Wordle, Dordle, Quordle,
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