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The Sonic Macy’s Thanksgiving Parade crash: An oral history
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On November 25, 1993, Sonic the Hedgehog made his debut as a balloon at the Macy’s Thanksgiving Day Parade in New York. He was the first video game character to appear at the parade and he featured prominently in the event’s marketing on shopping bags and posters. Fans were excited. Video games were breaking through to the mainstream. But later that morning, an incident tempered all that enthusiasm.
As the 64-foot Sonic balloon exited Columbus Circle, near 58th Street and Broadway, a gust of
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