The Overwatch League Ruled Esports. Then Everything Went Wrong
Since its formation in 2017, the Overwatch League—the professional esports program for Activision Blizzard’s Overwatch hero shooter—has drawn frequent comparisons to traditional sporting institutions. Its stated aim, as WIRED put it in a 2017 feature, was to become the new US National Football League.
The two institutions certainly overlapped: The Overwatch League was the first major esports league to franchise local teams in major cities, and it features live spectator events with hometown crowds and salaried athletes. The goal was to offer esports fans a more traditional sports model, where they could go to a local arena or venue, see their hometown team play against an “away” team, and cheer during the event. The model offered local pop-up stores, team merchandise, ticket sales, media rights, and licensing.
Well-known sports tycoons co-own multiple esports teams. Steve Bornstein was CEO of the NFL Network before he became Blizzard’s esports chair. (He told WIRED in 2017, “When I left the NFL, the only thing I saw that had the potential to be as big was the esports space.”) No more potent symbol of the league’s ambition existed than the plans for a Philadelphia Fusion stadium: a $50 million, 65,000-square-foot, 3,500-seat arena, projected to turn Philadelphia into an “esports town.”
As Cecilia D’Anastasio recently revealed to Bloomberg, Activision Blizzard enticed team buyers with a projected league revenue of $125 million by 2020. This money has not materialized. Though buoyed by the release of Overwatch 2 and the beginning of a new season of the Overwatch League, viewership has dwindled. Overwatch League 2022 Summer Showdown, for example, was less popular than the two previous years’ events, according to Esports
Read more on wired.co.uk
